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The swiftly growing rise in popularity of cellular devices has ignited a lifelong spark within the mobile revolution. Utilization of mobile phones have risen rapidly across the world. Today, people spend more time in browsing the net and viewing emails on the Smartphones than laptops and desktops.

Each day, we are greeted with emails that intent sale of any product or updates related to the merchandise. You could have received some visually appealing emails that lack compatibility with mobile devices which makes it difficult so that you can view them on the Smartphone. Responsive email templates are definitely the ultimate solution to this problem. But, the question is what precisely responsive email is! Here is the simplest answer. Responsive email is an email that recognizes the device’s screen & size and renders appropriate email layout.

Listed here is a list of few things that ought to be considered while designing responsive templates:

Do not exceed 600 pixels for the template width. Decide the pre-header and become creative inside your approach. Use the top-left section of email template to depict the main topic of email. Since, all of the email clients usually do not display images by default. Always use minimum images in your email and steer clear of it for your headings.

Use bold fonts to highlight headings and grab client’s attention. Utilize readily accessible system fonts to be able to minimize display errors. Be extra careful about the font sizes or you will wind up screwing the layout. Go into the habit of setting a 13 point font size by default.

It is good to wrap the e-mail content within two tables for better efficiency. The size of buttons really should not be lower than 44×44 pixels. The lesser size buttons may be clicked poorly on mobile devices.

It really is wiser to utilize inline CSS to code the templates rather than external CSS. Do not use Java Scripts as its usage is not really allowed in emails. Benefits Associated With Responsive Email Templates In E-mail Marketing:

With responsive templates, you may not need to generate different email templates for distinct devices. Responsive email automatically adjusts itself to the surroundings whatever the screen size or device, on which it is being viewed. A email templates mailchimp works well with all the current screen sizes saving a lot of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while increasing the usability for your reader. This ozbmzp you improve your brand image and offer optimal user experience.

Better reader knowledge of clean and nice looking templates. A powerful email template displays the hyperlinks and buttons clearly that easily grab the readers’ attention and therefore, brings about higher click-rates. This drives more visitors to your site and increases the sales.


The responsive technology is increasing faster and that we cannot ignore the truth that a huge number of emails are accessed from the mobile phones each day. Thus, it is important to create responsive email templates that suit well on small screens and test it for compatibility before sending it towards the clients.

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