Like cold calling, emails focused on potential customers are known as “cold emails.” Sometimes, regardless of how hard you are trying, it’s difficult to get potential customers to open and read those emails. Below are a few tips that might help to boost your open and read rate of cold emails.
The Topic Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people buy books, read articles, or click news content is the title. Spend some time on creating a subject line that catches your potential customer’s interest. It must be concise and really should summarize your email.
The Funnel: From an online marketing standpoint, view your email as the start of the sales funnel. The inside sales should be brief and succinctly diagnose a prospective customer’s problem or concern; give a solution along with a way for that customer to learn how they may solve that problem, or supply the proper links to locate that solution. In other words, don’t send them to your house page. Bring them straight to the page where you provide the services you provide or answers to that exact problem. Additionally it is beneficial to have a short video on top of that page that reiterates their concern and supplies some solutions or suggestions to solve the situation and why they need to read your copy on the page.
Research: It always really helps to do some extra research on your own potential customer. As well as viewing their sites, check if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, you can send a message for them with regards to their article or blog and a comment. Ensure that you possess the signature box of the email filled out properly, having a website and a call to action to look at that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: A bit LinkedIn research goes along way. I assume you might have targeted your potential customers, so linking up with them is a good idea. Also, see if they fit in with any groups. Have a look at their participation level and when they participate, join that group and comment after them. (Just like the comments on blogs and articles, make sure that everything you say has merit and it is not really a blatant make an effort to win favor. Phony never works.)
Value Add: You can even provide a free ebook, white paper or video within your email subject line. As an example, if your industry is branding, you may use a subject line with a value add including “Obtain your customers to consider you first – 7 tips video!” Lead with that in the subject line and just get them click to see or view the video. (Tend not to work with an attachment, as fydmpg
people will not open attachments.) Be sure you always put a telephone call-to-action in every value add. Remember, if the subject line along with your value add fits in with their need, they are more inclined to open it up, read it, see it and act.
Follow-Up: Either via an auto-responder or perhaps your own little typing fingers, follow-up in a day or two with an email stating “I do hope you read our 7 suggestions to get the customers to think about your first. Or even, it is possible to look at it here (add link).” “At XYZ company, we specialize in… ” Here is where you provides further information about how your business can solve your customer’s problems and offer links, and also the connect to the page that offers your service (with all the video) within this email. Chances are they are going to look at the video first and after that read your white paper. (Again, require time creating your subject line with this email.)
Patience: Like hammering a nail, in the event you keep at it, eventually you drive it home. Everbody knows, competition for that eyeballs of prospective customers is fierce. By doing a little extra work with your subject line, funnel, content, a value add and follow-up, you will, undoubtedly, do a lot more than much of your competition. That little work is exactly what will allow you to stick out within the minds of your own prospective customers and, eventually, get them to open up and browse your cold emails.